Patrizia Gucci, great-granddaughter of Guccio Gucci and daughter of Paolo Gucci, represents the 4th generation of the well-known family in Florence, Italy. He began his career as an international PR working in the Gucci family company, representing it and taking care of the brand's image, and later as a designer for the company. In doing so, he revealed himself to be increasingly multi-talented.

After leaving the company in 1992, he started his own business as an independent designer, designing a collection of leather furniture. He later created his own fashion accessories brand in Japan and a line of equestrian clothing for an American company and for other fashion companies, she also dedicated herself as an interior decorator.

In 2005, she was invited to the European Design Institute of S. Paul in Brazil to show her collection of ceramic mosaic tiles and discuss her talent as a designer,

in many fields, such as jewelry, bedding, porcelain dishes, clothes from women, and other categories, as well as the management of home furnishings.